The latest CMI/Compas' annual Media Vitals report for 2016 has been released. The report looks at physician information-gathering habits and behaviours across the six different speciality areas of primary care, oncology, dermatology, cardiology, pulmonology and neurology.
The results show that Physicians are now turning more and more to Internet Search for their information, with oncologists leading the way.
Image Source: When are physicians more likely to use the above sources. (CMI Media)
CMI/Compas researchers also asked how rapidly doctors adopt new treatments. Oncologists, cardiologists and pulmonologists were most likely to try new options as soon as they found out about them, while dermatologists tended to hang back and wait three to four months or longer to try new drugs.
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FiercePharma: Physicians use 'Doctor Google' daily, but they still rely on traditional info sources, too: study